Bridging
Strategy
& Execution
Strategic advisory and executive leadership for companies at critical inflection points.
No Straight Lines
The path from startup to scaleup to enterprise-ready is rarely linear. Lydia & Co. counsels companies and leadership teams through critical inflection points and growth stages, from company strategy to monetization to operational scale, drawing on executive leadership experience at Adobe, PayPal, Checkr, and RBCx.
Product and Operational Scale
Hands-on assessments of product and technology organizations for leadership teams and investors, org design and operating model decisions, and the product strategy and processes needed to scale from founder-led to durable growth.
Monetization Strategy
Pricing strategy and packaging that drive revenue growth and profitability, informed by value, willingness to pay, conjoint studies, and COGS analysis. Includes business model transitions from seat-based SaaS to consumption and agent-based models.
Advisory
Counsel to boards, founders, and executives on company strategy and product development, and high-consequence technology and AI decisions at the moments that shape a company’s trajectory.
In Good Company
Lydia & Co. served as fractional CPO and strategic advisor to companies navigating critical inflection points: zero-to-one product development, monetization strategy, and operational scaling.
Client engagements and advisor roles ranged from early-stage startups to Fortune 500 enterprises across SaaS, fintech, and consumer tech. Work included leading product and engineering organizations, designing pricing strategies, launching new products, and advising leadership teams through hypergrowth.
ALBERTSONS
National Grocery
Payment Fraud Prevention and Risk Management
FOUNTAIN
HR Tech Platform
Interim CPO
SEWER AI
Infrastructure AI Platform
Advisor, Pricing Study and Strategy
ADOBE
Enterprise SaaS
Zero-to-One product development and GTM Strategy
CHIPPER CASH
Cross-Boarder Payments
Interim CPO
WILLFUL
Consumer Tech
Pricing Study and Pricing Strategy
DRIFT
Enterprise SaaS
Pricing Study and Enterprise Pricing Strategy
ONE DROP
Consumer Health Tech
Executive Coaching
UNIPHORE
Enterprise SaaS
Zero-to-One product development
Committed to our client’s success and delivering accelerated growth.
“We worked on our pricing and packaging strategy at Drift. Lydia was excellent. Sharp, thoughtful, well-prepared, and flexible throughout the entire process. She also knows how to separate product, strategy, GTM, and pricing problems. I would absolutely work with her again .”
Will Collins,
SVP Operations
“Lydia is an incredibly valuable advisor. Whenever we meet with her we come away charged and headed in the right direction.”
Matthew Rosenthal,
CEO and Co-Founder
“Lydia brings a wealth of experience from her prior roles and, through working with her on the tough problems I was facing, I gained so much confidence in my instincts and the value of my experience to date.”
Rachel Sánchez-Madhur,
EVP Product & Marketing
“We are all very impressed with Lydia’s knowledge and her ability to facilitate our first strategic planning offsite. This was one the most impactful two-days in Chipper history.”
Marc Gottschalk,
Chief Legal Officer
Insights & Conversations
Webinar: CPO Series
Strategies for Accelerated Growth
Watch
Webinar: CPO Series
Aligning with the Right Success Metrics
Watch
Summit to Scale: Operational Excellence and Sustainable Growth
Moderator
CPO Summit San Francisco
Guard Rails for AI
Speaker
Podcast: Boardroom Insights: Leveraging Advisors for Success
Listen
Apple News: Quora Ask-Me-Anything Session
Read
About
Lydia Varmazis
Lydia Varmazis is the founder and managing partner of Lydia & Co., an executive advisory practice. She counsels founders and leadership teams on company and product strategy, monetization, and operational scale at critical inflection points in their business, including interim and fractional product leadership when engagements call for it. Clients have included Drift, Albertsons/Safeway, Fountain, and SewerAI.
Previously, she led the portfolio at RBCx, the venture arm of RBC, overseeing four wholly owned companies in SaaS, fintech, and consumer tech: Ownr, Mydoh, Dr. Bill, and Houseful. She managed and developed CEOs, built product leadership teams across centralized platforms spanning payments, identity, and growth infrastructure, and served on the Board of Directors of RBC Investor Services ($2.9T AUM).
Lydia has driven major transformations across her career: at Adobe (built the infrastructure, business model, and teams for Creative Cloud’s SaaS transition), at PayPal (led product and engineering teams building identity and payments platforms serving 235M customers and $354B in total payment volume), and at Checkr (built the product organization from 5 to 42 people, scaling through $2.25B Series D).
Lydia holds a BS from Ryerson University, an MBA from Pepperdine University, and is certified in Corporate Governance from Wharton. She speaks regularly on product strategy, scaling teams and organizations, AI governance, and operational excellence.
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